A new ad from sneaker retailer Foot Locker starring the NBA’s James Harden and Steph Curry has dropped. It’s called “Harden Soul,” and the premise of the ad (and the whole campaign) is that you don’t have to embarrass yourself to give your life a new spin—you just have to go to Foot Locker.
Unfortunately for Mr. Harden, he’s a little late to the Foot Locker party, and therein lies the humor of the commercial. I won’t spoil it, but suffice it to say that if you’re a fan of off-key singing and terrible R&B lyrics, it’s worth a watch.
To give the Foot Locker “Harden Soul” ad a try, just watch it below. And keep your eyes peeled for it on TV, where it should start appearing soon.