Say what you will about celebrity glorification, but the fact of the matter is that it is deeply ingrained in American culture.
There are tons of celebs—A-listers, B-listers, C-listers, all of whom have hundreds of thousands, if not millions of followers on Instagram. And for the most part, they are all the same self-promotional nonsense. Or they resemble a corporate social media account, hocking ads for various organizations or their latest startup ventures.
But Lorde has completely zigged when everyone else zagged, by dedicating her Instagram account to off camera onion ring reviews. She just posts a shot of the delicious treat—and a quick blurb.
And I for one love it. Not just because onion rings are quite possibly the best bar snack, but also because it is refreshing to see her following her passion, without any ulterior motives.
It is the anti-clout account—and in today’s day and age, that is admirable.