Streetwear brand I Love Ugly has recently opened a flagship retail location in Los Angeles. And to commemorate the occasion, they’ve put out a lookbook for the I Love Ugly LA Collection, a grouping of pieces inspired by not just the City of Angels but American sportswear of decades past as well.
The I Love Ugly LA Collection therefore includes t-shirts, shorts, and caps, as well as a pair of old-fashioned baseball jerseys – one in white, the other in black. Speaking of black and white, you might be forgiven at first glance for thinking the lookbook is just that – but a closer look will reveal that the colors have actually just been strongly subdued, rather than eliminated entirely.
You can see what I mean by taking a look at the gallery below these words, where the I Love Ugly LA Collection lookbook can be found. As for the pieces on display in the lookbook, they’re only available for now in person at I Love Ugly’s new LA store, but for more from the brand you can check out their official website here.