When we talk about augmented reality on this site, it’s usually under the pretext that such technology will be fun and helpful once it becomes widespread. But what if augmented reality was just overwhelming and terrifying instead? It’s hard to shake such an idea after you see Hyper-Reality, a new short film by Keiichi Matsuda.
Hyper-Reality is all shot from the POV of Juliana Restrepo, a regular woman in an augmented future not too far from the present. Her life is a constant stream of push notifications, advertising alerts, and opportunities for all-important “loyalty points.” But when that augmented reality starts to break down around her, she realizes just how vulnerable she really is.
That’s my best back-of-the-video-box impression, but Hyper-Reality really is worth a watch, which you can treat yourself to below. And for more of Matsuda’s work, take a look at the artist’s official site here – but only if you want to.
Here’s the video: