David Beckham is continuing his busy endorsement schedule with retailer H&M. He has two concurrent collections out under the brand, David Beckham for H&M Bodywear and H&M Modern Essentials Selected by David Beckham, the latter serving as the primary focus for a new commercial starring Beckham and directed by Marc “Quantum of Solace” Foster.
The H&M Modern Essentials Selected by David Beckham commercial unfortunately does not cast Beckham as a Jamaican dub selector, but it manages to be pretty cool anyway. It shows Beckham taking part in some kind of underground pool tournament, demonstrating that he can bend a pool ball as well as he can a soccer ball. Can he do this in real life? I doubt it, but you never know.
You can watch the new H&M Modern Essentials Selected by David Beckham commercial, featuring musical backing by UK band The Heavy, below. And to shop the collection, as well as more from H&M, check out the retailer’s official site here.
Here’s the video: