The association between fashion retailer H&M and music festival Coachella isn’t new, with the brand having served as an official festival sponsor for six years now. But now H&M is coming out with its first Coachella-branded apparel collection, which will arrive under the ostensibly factually accurate name H&M Loves Coachella.
The H&M Loves Coachella collection will be reminiscent of other collections released by H&M under the H&M Loves Music line, and will feature pieces in leather, flannel, denim, graphic t-shirts, and more, all designed to be worn and enjoyed in an outdoor music setting. The collection will also be joined by a giveaway promotion in which contestants can win all-inclusive trips to Coachella, so it might be your chance to make it to the notoriously expensive festival.
That will all start to go down on March 19th, when the H&M Loves Coachella collection is set to hit H&M retailers and the company’s online store here. So stay tuned as that date approaches, and more information on the collection should become available.