H&M executives have announced their plans to collaborate with French design house Maison Martin Margiela. The Paris-based fashion house is known for its edgy aesthetic, and will collaborate with H&M for both men’s and women’s clothing.
“Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades,” read the H&M press release. Founded by Belgian designer Martin Margiela, the house has been well known and well regarded for its collaborations with other designers and stores.
Past H&M collabs includes designers like Karl Lagerfield, Stella McCartney, Lanvin, and Jimmy Choo. Their collaboration with Maison Martin Margiela is set to launch in all 230 H&M boutiques worldwide on November 15, 2012.
Here is a promotional video of the collaboration.
Source: Definitive Touch