The Hjul spring/summer 2014 collection is here, and the brand is showing it off in style, modeled by a bearded man who appears to grow his own produce. The collection was designed with a specific focus – to optimize comfort and style for modern urban bicyclists, and includes functional touches to that end.
Those touches include zip-up pockets with a lot of room on the collection’s button-up shirts and shorts, as well as a tote bag/messenger bag that transforms as the wearer chooses. Despite its prominence in the pictures from Hjul above, a watermelon is presumably not included.
You can take a look at Hjul’s spring/summer 2014 collection in the gallery above. And if you have the kind of pedaling lifestyle that reflects this collection (or if you’re just interested in looking like you do), you can head over to Hjul’s website here to start shopping, as the whole collection is available right now.