Bad news, hipsters: Sriracha hot sauce has finally gone mainstream. That’s because Heinz, the world’s most famous purveyor of the world’s most popular condiment, has developed a special ketchup recipe that features the sauce. It’s called, appropriately enough, Heinz Sriracha Tomato Ketchup.
Heinz Sriracha Ketchup is making its way to grocery stores and other retailers now, which means you’ll soon be able to enjoy it on French fries, hamburgers, omelets, hash browns, and pretty much anything you’d normally put ketchup on, but that could use an extra-spicy Sriracha kick. Beyond that, I can’t describe its flavor profile since unfortunately I haven’t gotten to try it yet. But I would imagine it’s spicier than ketchup, sweeter than Sriracha. That’s probably a good guess, wouldn’t you say?
You can read the official press release about the introduction of Heinz Sriracha Ketchup below. And for more information on this and the whole line of new Heinz specialty ketchups, head over to the official Heinz site here.
Here’s the press release:
PITTSBURGH–(BUSINESS WIRE)–Heinz® Tomato Ketchup has been a key player in happy gatherings for generations – starting this month, Heinz is giving fans one more reason to smile with new Heinz Ketchup Blended with Sriracha Flavor. This exciting twist on a classic maintains the recognizable taste and consistency of America’s Favorite Ketchup®, with an added kick from spicy chili pepper and garlic flavors.
“We are thrilled to announce that Heinz Tomato Ketchup Blended with Sriracha Flavor will join the beloved Heinz Ketchup portfolio,” said Joseph Giallanella, Brand Manager of Heinz Tomato Ketchup. “Building off of our successful line of flavored ketchups, fans told us that they would love another bold take on their favorite condiment. The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs.”
The flavor comes in the familiar upside-down 14-ounce plastic squeeze bottle featuring a green and red label. It joins a line of flavored ketchups currently offered by Heinz, including Heinz Tomato Ketchup Blended with Real Jalapeno, Heinz Tomato Ketchup Blended with Balsamic Vinegar and Heinz Hot & Spicy Ketchup Blended with Tabasco® Brand Pepper Sauce.
“From family gatherings to backyard BBQs and ballpark visits, Heinz Tomato Ketchup has been a mainstay in national celebrations for generations, inspiring unique, happy memories associated with the iconic brand,” Giallanella says. “This latest launch continues in this 140 year tradition.”
Heinz Ketchup Blended with Sriracha Flavor is now available at select retailers, including Walmart and Target locations, for a suggested retail price of $2.69.