Subscribers to GQ noticed a little extra shipment with their October 13th issue, in the form of the GQ UK Watch Guide 2014. And as part of that 2014 watch guide, the magazine enlisted the help of photographer Michael Baumgarten and some good old fashioned cheesecake (I tried to find the model’s name but it doesn’t appear to be online yet).
The concept for the editorial, called “Playing For Time,” is the juxtaposition of some of today’s hottest watch brands (like Rolex, Omega, and more), with a sexy lady. It’s a pretty cool combo, and one that might leave you with a desperate need to know what time it is.
You can check out the GQ “Playing For Time” watch editorial in the gallery up top, or look for it with the magazine’s 2014 UK Watch Guide Supplement.