The most surprising part of the story you’re about to read isn’t that Jay Z has released a signature cologne in conjunction with Barneys New York. It’s that it has taken this long for Jay Z to come out with a signature cologne.
Jay Z’s inevitable fragrance is called Gold, supposedly named because of Jay’s statement upon smelling the cologne: ‘‘This is the shit; it’s gold.” Perhaps that could be Gold’s marketing tagline?
Anyway, Jay Z’s Gold cologne will hit Barneys New York on November 20th, followed by a nationwide roll out at several other retailers, and it’ll be priced between $39 and $79. Until then, just keep your eyes peeled for the media frenzy that will anticipate the release.