There was a time not so long ago when superhero branding was restricted to stuff that only children use – like tiny toothbrushes or lunchboxes. But we now live in an age when superheroes have to appeal to the old as well as the young, as demonstrated by Gillette‘s launch of a line of Avengers-branded razors.
Gillette went big with the product unveiling at the World Shaving Headquarters earlier this morning, with a lavish press conference with Marvel maestro Stan Lee in attendance. As for the razors themselves, they’re carrying the spirit of four different Avengers characters – Captain America, The Hulk, Thor, and Iron Man.
The Marvel x Gillette Avengers razors are expected to start hitting store shelves around the May 1st release date of Avengers: Age of Ultron. Until then, you can catch a promotional video for the razors below. And for more, check out Gillette’s official Avengers razor site here.
Here’s the video: