Thanks to the internet, commercials are getting more and more subversive and edgy, with people like Tim Heidecker and Eric Wareheim getting fairly regular gigs directing them. The latest example is the Enhance Your Lighting spot from GE starring Jeff Goldblum as Terry Quattro, the world’s most well-lit man.
The GE Enhance Your Lighting commercial takes the form of a pretty conventional TV pitch for GE’s new smart light bulbs that you can control with your smartphone. But the weirdness reveals itself in the details, from Jeff Goldblum’s always dependable off-kilter delivery to the weird non-sequiturs that have nothing to do with lighting or Jeff Goldblum.
It’s also very funny, which is the main reason you should watch Jeff Goldblum sell GE light bulbs in the video below. And if by some miracle watching the commercial actually interests you in learning more about the newest products from GE, you can hit up their official website here.