When I was a kid I was preoccupied with the idea of being able to eat and drink the stuff cartoon characters did, and was almost always disappointed by, say, pizza never being quite as good as it looked on Teenage Mutant Ninja Turtles or carrots being kind of gross compared to how much Bugs Bunny seemed to like them. Officially licensed Duff Beer from The Simpsons probably wouldn’t have appealed to my childhood self, but I can definitely see the possibilities in such a product now.
It’s too bad, then, that I don’t live in Europe or South America, since those are the two continents being blessed with officially licensed Duff Beer in select markets. There are no plans as of yet for a North American roll-out, but given the enduring popularity of all things Simpsons in the US and Canada, such a thing would almost have to happen eventually, wouldn’t it?
For now, you can read more about 20th Century Fox’s official Duff Beer, initially available in Chile before a wider release in other parts of South America as well as Europe, at The Wall Street Journal right here.