Home Food & DrinkDining Domino’s Sriracha Pizza Gets S&M-Tinged Ad

Domino’s Sriracha Pizza Gets S&M-Tinged Ad

by Joseph
Domino's Sriracha Pizza Ad thumb

Domino's Sriracha Pizza Ad thumb

Is there an element of sadomasochism involved whenever you eat spicy foods? As someone who loves really hot food, I don’t know if I’m comfortable with the assertion that I’m a raging masochist on the inside, but that seems to be the subtext of a new ad for Domino’s Sriracha pizza.

The Domino’s Sriracha pizza ad is actually playing into two themes floating around in the zeitgeist right now – Sriracha hot sauce, and 50 Shades of Grey. And then there’s the image of a partially-anthropomorphized tongue chained to a wall, which is like something out of a mid-period Cronenberg movie. It’s a weird advertisement, is what I’m saying.

You can see what I mean by checking out the new ad for Domino’s Sriracha pizza below. As for whether it’s just a one-off or a harbinger of an entire S&M-themed advertising campaign, we’ll just have to wait and see, possibly by checking out the official Domino’s website here.

Here’s the ad:

Domino's Sriracha Pizza

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