Automaker Dodge is getting in on the incoming Superman tidal wave with their Man of Steel Edition Dodge Ram 1500. Among the truck’s Superman-inspired upgrades are a Ceramic Grey paint job and vinyl wrap, 17-inch wheels, and various Superman logos throughout the vehicle.
It’s probably one of the coolest Man of Steel cross-promotional tie-ins cooked up by DC Comics and Warner Brothers. Making it even cooler is the fact that the Man of Steel Edition Dodge Ram 1500 will be a one-of-a-kind truck, starting a tour of the United States at the movie’s upcoming New York City premiere. And when the tour ends, the truck will be auctioned off for charity.
You can get a closer look at the Dodge Ram 1500 Man of Steel Edition in the gallery up top, as well as a sort-of-cool tie-in commercial for the Dodge Ram 1500 below.