There’s an old trick in the streetwear/menswear business that has been picking up steam recently. It’s advertising clothes that are designed primarily for men by showing them being worn by women. That rationale is in full force in the latest showing from Deadline—a video lookbook showcasing their spring/summer 2014 collection.
Having beautiful women model your menswear collection might seem a little strange, but it also makes a weird kind of sense. As for the clothes themselves, the Deadline spring/summer 2014 collection includes caps, t-shirts, and more, all of which almost certainly look better in the video lookbook than they will on you.
Nevertheless, you can shop the Deadline spring/summer 2014 collection by heading to online retailers like this one, where it’s all available for purchase right now. And you can check out Deadline’s video lookbook for the spring and summer of this year for yourself below, so enjoy.
Here’s the video: