You might remember that filmmaker Guy Ritchie has directed some ads for David Beckham and retailer H&M in the past. Now, their anticipated new collaboration has arrived, in the form of a new commercial (sorry, “short film”) starring Beckham, in support of his hugely popular underwear line.
The ad features Beckham,who gets caught in a bad situation when his bathrobe is lodged in the door of an SUV and he has to chase it down (while wearing his own brand of underwear, of course). The implication is simple: Buy a pair of these underwear, and you too will be able to perform amazing feats of strength, speed, and sexiness.
You can check out the commercial below: