Soccer star and fashion icon David Beckham‘s association with retailer H&M continues as part of a new advertising campaign. It’s all designed to advertise H&M’s David Beckham Bodywear collection for the holiday 2012 season, and it includes a commercial directed by none other than Guy Ritchie.
You can check out the ad below, which features Beckham in a behind-the-scenes context, posing for the various shots that will make up much of the print side of this campaign. The H&M holiday collection for 2012 includes things like lounge shorts, t-shirts and padded long johns, all modeled by Beckham. They should be available in H&M stores and at their online shop in the very near future.
In the meantime, here’s the commercial: