The usual mode of attack for sneaker advertising is to make the sneakers look “cool,” but Jordan Brand is trying something different for their holiday 2014 campaign and the signature sneaker releases from Chris Paul and Blake Griffin. It’s called CP3BGTV in HD, a sketch comedy show developed with the aid of Neal Brennan, better known as the co-creator of the legendary Chappelle’s Show.
Both Chris Paul and Blake Griffin have demonstrated their comedy chops in the past, but never in a longer-form medium like a sketch show. CP3BGTV in HD will premier on Adult Swim on Friday, October 24th at 12:12 AM, so we’ll know for sure at that time whether or not they’re up to the challenge.
We also have a teaser for CP3BGTV in HD that hit the internet in advance of the premiere date. You can check it out below, and if you don’t feel like staying up late to watch the show on Adult Swim, you’ll also be able to watch it at the Jordan Brand YouTube channel which you can find right here.
Here’s the teaser: