Last year, Paqui Chips implored the world to “Fear the Reaper,” in the form of their Carolina Reaper Madness chip, purportedly the spiciest chip in existence (since it comes in a single serving pouch containing only one chip, I’m not going to question them). Now, the chip is back, 25 percent spicier as a matter of fact.
The original Carolina Reaper Madness chip clocked in at 1,569,300 Scoville units, and since the new hotness hasn’t been officially measured by a third party yet, I’ll let you do that math for yourself. Another thing you’ll have to do for yourself is actually taste the chip, but luckily there’s the Paqui Chips #OneChipChallenge to act as a little bit of extra incentive.
Basically, you take a pic or a video of yourself eating a Carolina Reaper Madness chip and post it on social media, then you’re entered to win “a year’s supply of Paqui Chips.” Read more about the contest, and the new world’s hottest chip, right here.