Streetwear brand Ecko has enlisted the help of Georgia rapper B.o.B for their fall/winter 2014 advertising campaign. The full extent of the campaign is still to come, but the brand has released the promotional image that you see above as well as a behind the scenes video of the campaign photo shoot.
As one would expect, B.o.B. is seen in the video and picture decked out in the shirts, pants, and accessories that will make up the Ecko fall/winter 2014 collection. And he’s standing in front of a lively illustration that is in definite keeping with the look of the collection and the promotional campaign.
For more from Ecko, check out the brand’s official website and online store here, where more information on their upcoming fall/winter 2014 campaign featuring B.o.B. should be available soon. And for now you can watch the aforementioned behind the scenes video of the campaign in progress below.
Here’s the video: