Sweden has always been a couple decades ahead of the rest of the world in terms of fashion, and if that remains true now it’s probably going to be a rough few years. I say that because the Swedish arm of the McDonald’s corporation has launched a collection of Big Mac apparel, featuring various pieces emblazoned with the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.”
The Big Mac apparel collection includes t-shirts, raincoats, and rainboots, as well as more off-beat items like bed sheets and, “coming soon,” a jacket for dogs (no, I’m not making any of this up). And each piece has a hypnotic visual pattern of infinitely repeating Big Macs, exactly the kind of thing that might give even Andy Warhol indigestion if he were alive to see it.
On the other hand, if you’re reading this, that means you are alive to see the Big Mac apparel line courtesy of McDonald’s Sweden, which you can check out in the gallery below. And even if you can’t read Swedish, you can still jump over to the Mickey D Sweden online store here, just to see that this whole thing is very, very real.
Here’s the gallery: