Beyond Meat is a company looking forward to the meatless future, and to do so they have high profile investors like Bill Gates on their side. But now they have an even more famous celebrity investor, and Leonardo DiCaprio really wants you to try the Beyond Burger.
The Beyond Burger is an attempt by Beyond Meat to use plant-based materials to simulate the texture and flavor of ground beef as closely as possible. The burgers are even supposed to “bleed” like real beef, which is creepy but I guess also desirable to all the hardcore carnivores out there. In his press statement, Leo’s more concerned about the burger‘s environmental sustainability, though:
“Livestock production is a major contributor to carbon emissions. Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate. The company’s ability to create healthy meat directly from plants will go a long way in helping everyday consumers take action on climate change.”
The Beyond Burger is in the midst of a big nationwide promotional campaign, and is reportedly going to be available soon at all TGI Friday’s locations (to name just one company that’s hitching its star to Beyond Meat’s vegetable wagon) by the early part of next year.