With the massive success of Snapchat, it’s clear that a social media app can be popular because of the limitations it places on users, which means the race is on to find the next big thing in social media and how it will restrict how people can use it. One contender is Beme, which is poised as an antidote to the overly controlled, “inauthentic” texture of the average person’s social media presence.
Basically, Beme takes away users’ ability to curate or control what they upload to their profiles, instead automatically recording and uploading 4-second clips triggered by the iPhone’s proximity sensor. Reaction to these clips on the app are also limited to four-second clips – no “Likes” or “+1s” or even comments to be found here.
It’s kind of a crazy idea, one that the maker of Beme, Casey Neistat, will attempt to sell you on in the video below. And if you are indeed sold, or if you just want to see how it works yourself, you can download it for free at the App Store right here.
Here’s the video: