It’s apparently time for the Reebok brand to get a facelift, with the company unveiling not just a new advertising campaign but a new logo. Both of which are featured in the first video of the campaign, called “Be More Human.”
While those in the viewing public who aren’t compulsive exercisers might wince at the implication that they’re less “human” than their fitter, sexier counterparts, I think most will agree the first Reebok “Be More Human” video, entitled “Freak Show,” is a stirring and exciting one, championing those who put their bodies on the line day after day without monetary gain or lucrative endorsement deals.
You can see if you agree by checking out “Be More Human” from Reebok below – and be sure to keep your eye out for the new Reebok “Delta” logo at the end of the video. For more from the brand, head over to the official Reebok site here.
Here’s the video: