Barneys New York is celebrating their 90th anniversary in business, and they want you to “Man Up” in honor of the occasion. That’s the name of their new campaign, which is built around a set of style tips for men entitled “Manning Up 101: Rules to Live By.”
The “Man Up” campaign includes 15 style tips. That may sound like a lot, but hopefully to the well-dressed and stylish Barneys consumer most of them will come naturally. You can check out the full list here.
You can also see some photos from the campaign, shot by photographer David Slijper and Barneys New York’s Creative Director Dennis Freedman, in the gallery up top. Man up!