The appeal of the 30-pack, in the beer world, is something of a double-edged sword. It’s nice to know you won’t run out of beer any time soon (unless you throw a party or something), but the beer inside tends to be on the low end of the quality spectrum. Austin Beerworks has worked around this issue and upped the ante considerably with their new Peacemaker Anytime Ale, which is available in a 99-pack.
Sure, it’s a publicity stunt, but a damn cool one. Unfortunately for you beer fans who don’t happen to live in Austin, TX, you’ll have to be content just to read about it, because the Austin Beerworks Peacemeaker Anytime Ale 99-pack is only available in limited quantities (go figure) from select Austin stores. But in case you’re interested, it only costs $99. Not bad, considering how much beer is inside.
If you do live in Austin, or you just want to keep an eye on this new phenomenon in the area of beer sales, head over to Austin Beerworks’ Peacemaker Anytime Ale website here. And you can also watch a video about the 99-pack below.