Few would dispute that sneakers these days can be works of art. Nike, in conjunction with its own SNKRS app, is celebrating the visual arts component of sneakers with a new web series entitled Art of SNKRS, with the first episode focusing on the Nike Air Force 1 as captured by photographer Joost van Brug.
Van Brug uses a motion-blur technique to show off the Nike Air Force 1’s visual qualities in a new way. Here’s the photographer himself on his relationship with the shoe, courtesy of Nike’s own Art of SNKRS launch:
“For me, seeing my brother’s collection was just seeing a color change in the same shoe. I thought, ‘What if I just get rid of all the information of a shoe, so you don’t even recognize it as one? If you just have the colors, do you still know what shoe it is?’ That’s how I came up with the abstract motion blur.”
You can check out the first episode of Art of SNKRS below. And for more, you can take a look at Nike’s official launch site for the series right here.
Here’s the video: