Apartment locating website Apartments.com is making a play for some sweet, sweet online virality with their new advertising campaign. To help them do it is the beloved Jeff Goldblum, playing “Silicon Valley maverick” Brad Bellflower, the fictional force behind the new “Apartminternet” being touted by the site.
“Apartminternet” isn’t just a joke, it’s a catchall label for an entire line of new features on Apartments.com, including the “Polygon Search Tool,” which lets you find apartments within a shape you draw on a map, and a “Plan Commute” tool, which lets you, uh, plan your commute. But the site has gone in a comedic direction in their advertising, and even if you’re not in the market for a new apartment at the moment you can still get something out of Jeff Goldblum’s crazy antics in the commercial.
You can see what I mean by watching the new “Apartminternet” commercial starring Jeff Goldblum as Brad Bellflower below. And if you are in the market for a new apartment (or if you just like playing with cool new internet toys), you can check out Apartments.com right here.
Here’s the video: