Conventional wisdom holds that delivery-only food places are on the lower end of the quality spectrum, although anyone who’s ever discovered a treasured pizza delivery joint will tell you this is mostly just snobbery in action. David Chang the super chef is now getting into the delivery-only game, with a secret New York City delivery-only restaurant called Ando.
I say “secret” because part of Ando’s business model is that no one will know where the restaurant is located. Here’s Chang talking to The New York Times about this aspect of the restaurant:
“We don’t want people showing up there. It’s sort of my dream restaurant. There’s no one to complain about the stools or backless chairs or the ambient noise.”
Orders to Ando will be placed by a mobile app, and the actual menu is being kept almost as mysterious as its location—sandwiches are expected to be a big part of Ando’s offerings, and fans of Chang’s ramen dishes will probably be disappointed since he says the noodles don’t “deliver that well.”
In the meantime, you can read more about the upcoming delivery restaurant right here.