Spanish anti-child-abuse organization ANAR, which stands for the Aid to Children and Adolescents at Risk Foundation, recently unveiled a new advertisement that is specifically targeted at young children that fall below a certain height.
The ad uses special lenticular technology to appear different to individuals above and below a certain line of vision. Adults see a picture of a sad-faced boy with the message, “sometimes, child abuse is only visible to the child suffering it.” But children see bruises and marks on the boy’s face with the added message, “if somebody hurts you, phone us and we’ll help you,” along with ANAR’s abuse hotline.
It’s a pretty cool idea, and for a great cause. You can see a video about the ad’s creation below.