Michael Jordan is turning 50 this Sunday (as you may have heard), so it makes sense that he’s beginning to look to the next generation to carry on his immense legacy. That seems to be the premise behind the new Air Jordan XX8 TV spot, entitled “Dare to Fly.”
The ad features Jordan himself along with new Jordan Brand stars Russell Westbrook and Blake Griffin, which leads to the interpretation that they are in some ways receiving Jordan’s approval to carry the brand into the future. Or maybe they just want to sell sneakers. Who knows?
You can see the ad below and decide for yourself. As for the shoes themselves, they are hitting select retailers this Saturday.