The agave plant’s claim to fame is that it’s integral to the formulation of tequila, but tequila brand Jose Cuervo is showing that it can be used for other stuff too as part of a new promotional campaign. To that end, they’ve enlisted the help of surfing legend Gary Linden to create the first ever agave surfboard in the world.
According to Linden, the agave plant is also the first plant in history to be used to build a surfboard all on its own, and he goes on to say that it’s the only plant that could be used in such a way. Whether or not that’s actually true I could not say, but the agave surfboard is nevertheless a marvel of construction and organic craftsmanship.
You can watch Gary Linden make his agave surfboard on behalf of Jose Cuervo tequila in the video below. And for more information on that other thing agave plants can do, check out the official Jose Cuervo site right here.
Here’s the video: