There’s only a little more than a week left until the adidas Originals Supercolor pack is released into the world. And in advance of that release date, an adidas Originals Supercolor campaign video has hit the internet, starring (who else?) Pharrell Williams, the chief architect behind the collection.
When you watch the adidas Originals Supercolor campaign video you might be a little bit surprised at first to see that it’s in black and white. But the Supercolor pack soon earns its name, thanks to some digital splashes of Supercolor in the video. The voice over narration from Pharrell is all about the importance of individuality, which is a key theme of the the 50-color collection.
Anyway, you can watch Pharrell Williams’ 30-second adidas Originals Supercolor campaign video for yourself below (but don’t choose to watch it just because I told you to – your choice is as important as mine!). The collection drops on March 27th, but before then you can take a look at adidas‘ official Supercolor site right here.
Here’s the video: