In 2010, actor Joseph Gordon-Levitt founded hitREcord, a community-based, Internet driven art production company. He allows submissions, draws from the best, and PAYS all contributors when their material is used professionally. What a nice thought, right?
Furthering the hitREcord idea, Gordon-Levitt has formed a strategic partnership with LEVI’S to extend his brand’s reach through that of the world’s most famous jeans maker. They’ll aid in supporting the hitREcord community and also produce a 6 city mini-tour celebrating the company’s achievements.
Enough from us, watch the video below and hear from Gordon-Levitt himself how it will all go down.