Back in the early 1970s, NASA was starting to slow down following their successful moon missions in previous years, and there was at least one thing very, very wrong with their organization – they had no graphical or branding coherence. Following the implementation of the Federal Graphics Improvement Program, graphic designers Richard Danne and Bruce Blackburn made a presentation to NASA that would fix NASA’s image issues, and now their NASA Graphics Standards Manual is being reissued in commemoration of their fine work.
Dane and Blackburn’s NASA Graphics Standards Manual served as NASA’s definitive visual guide for 18 years, until their stylish, futuristic, and iconic “worm logo” was replaced with the more cartoonish “meatball logo” in 1992. Now, the book, which served a purely functional purpose over several revisions in the 70s, 80s, and 90s, is getting reissued in hardcover thanks to a successful Kickstarter campaign by Jesse Reed & Hamish Smyth that’s still going on now.
You can check out the NASA Graphics Standards Manual reissue Kickstarter campaign right here, and pre-order the very cool book starting at $79 each.