I’m not sure what the inventors of Twitter imagined it would be, but one of the things it is today is a way for celebrities to promote themselves and “connect with fans”—which is just another way of saying “promote themselves.” One of the ways they do this, of course, is through the judicious use of that “follow” button. By following their celebrity pals they gain an online support network. By following various causes or charities, they look like regular people who care about stuff. And by following fans every now and then, they earn themselves even more fans—and that translates into endorsements. Just ask One Direction. Those mop-topped youngsters whip their young female fans into a frenzy, give the most-obsessed ones “follows” on social media, and thus get paid millions of dollars from Pepsi.
Of course, there are also celebs who are too cool for all that. While these people have millions of followers, they themselves follow no one. It’s kind of cool, but also kind of weird.
So which celebrities are we talking about? Well, today we’re going to give you a little sampling, ranking 15 of them from smallest to largest followers-to-following ratios.
Got that? Okay then, let’s get to it…