Tag Archives: Nike Football

  • ‘Genealogy of Innovation’ Online Experience by Nike Football (Pics)

    ‘Genealogy of Innovation’ Online Experience by Nike Football (Pics)

      The soccer arm of Nike, Nike Football, has been giving visitors to Nike’s Phenomenal House spaces in London, Berlin, and Paris over 40 years of Nike history in one exhibit. Now, you don’t have to go to Europe to take in the exhibition, because Genealogy of Innovation is now available online. Genealogy of Innovation […]

  • ‘The Last Game': Nike Football Releases World Cup Short Film (Video)

    ‘The Last Game': Nike Football Releases World Cup Short Film (Video)

    In the midst of their “Risk Everything” campaign, Nike has released a short film called The Last Game. It’s got a much headier premise than the usual Nike commercial, and an impressive cast of characters that includes Zlatan Ibrahimovic, Wayne Rooney, Cristiano Ronaldo, and Neymar. The premise is that in the future an evil corporate […]

  • Spanish Laser Soccer Fields By Nike (Video)

    Spanish Laser Soccer Fields By Nike (Video)

    In a new promotional video from Nike, the urban streets of Spain were home to an instant soccer field, thanks to the magic of lasers. The commercial is part of Nike Football‘s “#MiPista” (Spanish for “My Track”) campaign, and it illustrates the wide appeal of soccer by implying that wherever you project a laser soccer […]

  • Nike Football: First Ever 3D-Printed Cleat Unveiled

    Nike Football: First Ever 3D-Printed Cleat Unveiled

    You’re probably going to be seeing a lot of stories in the next year or two about 3D printing, which many people believe to be the wave of the future. Until now, though, no one has made a football cleat with the technology. Unsurprisingly, it’s Nike that broke ground on this milestone. It’s called the […]

  • Nike Selling Umbro Brand For $225 Million

    Nike Selling Umbro Brand For $225 Million

    English soccer brand Umbro is being let go by Nike, who has announced plans to get rid of some of the brands under its corporate umbrella so that they may focus on their central core. ¬†One of the first brands to go is Umbro, which Nike is reportedly selling to the Iconix Brand Group for […]