Tag Archives: Kraft

  • Jif Jaf: An Oreo Cookie Designed for Chinese Consumers

    Jif Jaf: An Oreo Cookie Designed for Chinese Consumers

    Here’s a good lesson in cultural relativity. In the United States, I think almost everybody likes Oreo cookies. It’s tough to imagine anyone not liking them, but a jump halfway across the globe finds an entire culture that just doesn’t connect with Oreos, and in fact Kraft was reportedly losing money on every Oreo cookie […]

  • Philadelphia Bacon Cream Cheese Hits Grocery Stores

    Philadelphia Bacon Cream Cheese Hits Grocery Stores

    Everyone who knows anything about food brands knows that Philadelphia is like the Coke or Lays of cream cheese. And with that kind of market dominance often comes the urge to experiment. ¬†And the result is stuff like Philadelphia Bacon Cream Cheese, recently introduced to American grocery stores by Philadelphia. Philadelphia Bacon Cream Cheese is, […]