Tag Archives: branding

  • Dairy Air Ice Cream Co. in Trouble for “Sexy Cow” Logo

    Dairy Air Ice Cream Co. in Trouble for “Sexy Cow” Logo

    Sexy cows: Harmless fun or objectifying trash? That’s the debate currently raging around the Dairy Air Ice Cream Co. in New Jersey, whose logo is catching more heat than a cartoon cow has since Clarabelle Cow was blacklisted for alleged communist sympathies in 1952. The Dairy Air Ice Cream Co.’s very name is a play […]

  • Ecobranding: Ink-Saving Alternative Logos

    Ecobranding: Ink-Saving Alternative Logos

    Conservation is an important thing, and in the corporate world a little bit of conservation can have exponential effects. A new project seeks to encourage corporations to save in an unexpected place: Ink. It’s called Ecobranding. Ecobranding is billed as “a more ecological branding design, a new approach to the brand design process,” and the […]

  • Netflix Unveils New Brand Icon

    Netflix Unveils New Brand Icon

    If you’ve been seeing a big red “N” on your social media feeds and various video-playing devices recently, don’t freak out, it’s just the new “Icon” of Netflix. But, evidently it’s not replacing the old logo, nor is it even considered a logo, as per the company’s official Twitter account: @jjleedesign Nope! Just added a […]

  • Calorie Brands: Instagram Account Swaps Logos With Total Calorie Amounts

    Calorie Brands: Instagram Account Swaps Logos With Total Calorie Amounts

    A commercial food brand logo is designed to give shoppers the unconscious message that whatever is inside the package is desirable to eat. One of the ways this is often achieved is by making the actual nutritional content of the product as hidden-from-view as legally possible, which is a circumvention that a new Instagram account […]

  • Budweiser Logo Gets a Fresh, Pared-Down Makeover

    Budweiser Logo Gets a Fresh, Pared-Down Makeover

    I believe that Brian Eno suggests “Simple Subtraction” as one of his Oblique Strategies for creative endeavors. ¬†And apparently someone at Budweiser‘s marketing department drew that card in the last few months, because there has now been a new, pared down Budweiser logo unveiled by the beer brand. The new Budweiser logo retains the shape […]

  • 1974 ‘NASA Graphics Standards Manual’ Reissued

    1974 ‘NASA Graphics Standards Manual’ Reissued

    Back in the early 1970s, NASA was starting to slow down following their successful moon missions in previous years, and there was at least one thing very, very wrong with their organization – they had no graphical or branding coherence. Following the implementation of the Federal Graphics Improvement Program, graphic designers Richard Danne and Bruce […]

  • New Google Logo Unveiled (Video)

    New Google Logo Unveiled (Video)

    Google is still a relatively new company as far as those with iconic brand logos are concerned, so it’s kind of surprising to remember they’ve changed logos several times already. They’ve done it once again, with a new Google logo that was designed to emphasize that Google has services across a wide variety of platforms. […]

  • Mondrian Pepsi Can by Andrea Salamino: “World is not just Red” (Pics)

    Mondrian Pepsi Can by Andrea Salamino: “World is not just Red” (Pics)

    Italian designer Andrea Salamino was evidently fed up with the monotony and repetition that characterizes the vast majority of advertising, marketing, and branding, and instead of just complaining or sighing angrily, he decided to create the Pepsi can he wanted to see in the world – and whipped up the Mondrian Pepsi can to demonstrate […]

  • 9 Iconic Logos That Have Secret Messages

    9 Iconic Logos That Have Secret Messages

    Modern life has been designed by The Powers That Be in such a way that guarantees that we’re all pretty much surrounded by advertising and corporate logos at all times. But the big companies that own those brands aren’t content to just expose us to their brands – they have to sneak some hidden messages […]