Tag Archives: advertising

  • Budweiser Logo Gets a Fresh, Pared-Down Makeover

    Budweiser Logo Gets a Fresh, Pared-Down Makeover

    I believe that Brian Eno suggests “Simple Subtraction” as one of his Oblique Strategies for creative endeavors.  And apparently someone at Budweiser‘s marketing department drew that card in the last few months, because there has now been a new, pared down Budweiser logo unveiled by the beer brand. The new Budweiser logo retains the shape […]

  • Coca-Cola Holiday Bottles Have Labels That Turn Into Bows

    Coca-Cola Holiday Bottles Have Labels That Turn Into Bows

    Christmas and Coke just seem to go together, due no doubt to billions of advertising dollars spent by the brand over the years. This holiday season, Coke is decking the halls in the UK with special edition Coca-Cola holiday bottles wrapped in labels that can be folded out into festive gift bows. The implication behind […]

  • ‘Pop Icons’: Rejected MTV Ads by Le Cube (Video)

    ‘Pop Icons’: Rejected MTV Ads by Le Cube (Video)

    MTV has always cultivated an image of being rebellious and cool, but just like every other TV network in the world they have a legal department that sometimes has to axe cool content. That was the unfortunate fate faced by the Pop Icons series by Le Cube, an animation studio commissioned by MTV to do […]

  • “Last”: New Nike Ad Celebrates the Last But Not Least (Video)

    “Last”: New Nike Ad Celebrates the Last But Not Least (Video)

    Nike, like most other athletic brands, can tend to focus on the superhuman athletes among the human race for its advertising campaigns, despite the fact that the vast majority of its customer base are not going to be in that class of accomplishment. But there’s a new ad from the brand that takes a minute […]

  • ‘Backwater’: A Virtual Reality Experience Presented by MINI (Video)

    ‘Backwater’: A Virtual Reality Experience Presented by MINI (Video)

    We’re living in an exciting period in which companies are just beginning to discover the potential for “virtual reality experiences” but the medium hasn’t become played out to the point of being tedious and boring. And so we have Backwater, a 360-degree short presented by MINI. Backwater is a thriller about a guy who works […]

  • ‘Honda Paper’: Honda Unveils New Stop-Motion Ad (Video)

    ‘Honda Paper’: Honda Unveils New Stop-Motion Ad (Video)

    Honda has a much deeper history than most automotive brands, and in today’s media landscape a nearly limitless spread of options for conveying that history to potential customers and the public at large. So it’s kind of cool that they chose a relatively lo-fi medium to do so for their latest ad, entitled Honda Paper. […]

  • ‘World’s Fastest Commercial’ by Nike Stars Kobe Bryant and David Blaine (Video)

    ‘World’s Fastest Commercial’ by Nike Stars Kobe Bryant and David Blaine (Video)

    Nike has everybody who feels overwhelmed by today’s advertising saturation covered with help from Kobe Bryant and David Blaine. It’s the World’s Fastest Commercial, a new spot that shows Kobe baffling David Blaine with his unorthodox yet effective magic skills. True to its name, Nike’s World’s Fastest Commercial might not be the shortest advertisement of […]

  • Adieu: Replace Internet Ads With Your Favorite Photos (Video)

    Adieu: Replace Internet Ads With Your Favorite Photos (Video)

    Ad blockers are great for users, but in the long run they may be too potent a cure for the illness they’re treating, since meager ad revenue is what keeps a lot of sites open for business and producing quality content. There’s a new solution to the problem of annoying internet ads, though, and it […]