Style

  • Cliffside Shop: Cocona Put a Pop-Up 300 Feet Up a Mountain (Video)

    Cliffside Shop: Cocona Put a Pop-Up 300 Feet Up a Mountain (Video)

    It sounds like a joke aimed at increasingly desperate, elaborate promotional gimmicks by retail and apparel brands, but the Cliffside Shop, accessible only by scaling 300 feet up the side of the Colorado’s Bastille Wall in Eldorado Canyon, is extremely real. And it’s the work of Cocona Natural Technologies in order to promote the company’s […]

  • Helmut Lang Trash Bags Cost $500

    Helmut Lang Trash Bags Cost $500

    It sounds like a piece from the early 2000s Derelicte fashion campaign, but with the advantage of actually being real: Helmut Lang Trash Bags let you store and haul your garbage in the height of deluxe style, with price tags ranging between $450 and $495 to match. Helmut Lang Trash Bags come in miniature and […]

  • Supreme Toothbrush Part of Fall/Winter 2017 Collection

    Supreme Toothbrush Part of Fall/Winter 2017 Collection

    I have no idea if this was part of a larger trend or just a regional thing, but when I was in high school one of the cool kids’ catchphrases was to shout across the hall or classroom “brush your teeth!” After developing a compulsive need to brush at least once an hour, I eventually […]

  • WIRED x ‘Super Mario Bros.’ Timepieces

    WIRED x ‘Super Mario Bros.’ Timepieces

    What time is it right now? If you have a correctly tuned watch, you know. What time is it in New York? Los Angeles? London? Tokyo? Wellington? If you have a fancy-enough watch with world clock features, you know. What time is it in the Mushroom Kingdom? No matter how nice your watch is, you […]

  • Trompe L’oeil Technical Wetsuit by Thom Browne

    Trompe L’oeil Technical Wetsuit by Thom Browne

    The classic suit and the wetsuit have more in common than you might immediately imagine. They’re both dark, sleek, functional, stylish, and slick, and they both make the wearer feel somewhat like James Bond when worn correctly. Now, the suitmasters at Thom Browne have come up with a hilarious combination of the two: The Trompe […]

  • Uniqlo Vending Machines Coming to America

    Uniqlo Vending Machines Coming to America

    Japanese retailer Uniqlo is seeing a slump in sales in the United States. For a shot of adrenaline in their sagging sales figures, the company is reportedly looking to an unusual business concept for an apparel retailer: Vending machines. And if you live in one of the cities selected to act as a testing ground, […]

  • McDelivery Collection: McDonald’s Getting in on Apparel Game

    McDelivery Collection: McDonald’s Getting in on Apparel Game

    First it was KFC Ltd, and now it’s the McDelivery Collection, a line of limited edition streetwear launched by McDonald’s to commemorate the impending launch of McDelivery, which allows users to access the dangerous prospect of Mickey D’s home delivery courtesy of UberEATS. Putting aside the question of whether being able to order a Double […]

  • Noah x Smokey the Bear Capsule Collection (Video)

    Noah x Smokey the Bear Capsule Collection (Video)

    Smokey the Bear is a true fashion icon, usually photographed shirtless and in blue jeans, with a yellow forest ranger cap and a friendly but firm facial expression. Now, he’s teaming up with NYC clothing brand NYC for the Noah x Smokey the Bear collection, which carries with it a message of environmental conscientiousness that’s […]

  • Reebok Floatride Space Boot SB-01 Being Tested Now

    Reebok Floatride Space Boot SB-01 Being Tested Now

    Space boots are always cool by virtue of the fact that they’re space boots – go ahead, try and imagine what a lame pair of space boots would even look like, I dare you – but that hasn’t stopped Reebok from trying to raise the bar for space boot style. They’re doing so with the […]