Pizza Hut Museum Opens on Wichita State University Campus
Jif Jaf: An Oreo Cookie Designed for Chinese Consumers
Here’s a good lesson in cultural relativity. In the United States, I think almost everybody likes Oreo cookies. It’s tough to imagine anyone not liking them, but a jump halfway across the globe finds an entire culture that just doesn’t connect with Oreos, and in fact Kraft was reportedly losing money on every Oreo cookie they managed to sell in China less than ten years after its Chinese debut in 1996. But now, the folks at Kraft have whipped up a Chinese Oreo equivalent called Jif Jaf. Here’s the info, courtesy of Kraft’s Twitter account:
Introducing a delicious new biscuit brand in China, KRAFT JIF JAF! Flavors include seductive cheese & chocolate, wonderful matcha & chocolate, spicy chilli & chocolate and enticing double chocolate. The range is available in sandwich biscuits, wafer packs & butter cookies. Enjoy! pic.twitter.com/ULEjWImTXS
— Kraft Heinz Company (@KraftHeinzCo) April 25, 2018
Similar to M&Ms, each variety of Jif Jaf snacks has its own mascot with its own distinct personality: The cheese flavor is a “seductive” womanizer, the matcha character is a relaxed Zen meditation fan, and the chili character is an extreme sports adrenaline addict.
So the next time you’re in China, check out Jif Jaf. Or just read a bit more on the product right here, and dare to dream.