“Only Slightly Exaggerated” Miyazaki-Inspired Travel Oregon Ad

by: Joseph On  Wednesday, March 14, 2018

Only Slightly Exaggerated

No offense intended to the people of that fine state, but I never really thought of Oregon as being a magical, Studio Ghiblian wonderland before. I say “before” because I’ve just watched the new ad from Travel Oregon, which is a total riff on the films of Hayao Miyazaki, entitled “Only Slightly Exaggerated.”

The “Only Slightly Exaggerated” campaign undoubtedly makes Oregon seem more enticing than a typical Portlandia sketch, especially to prospective tourists. And if they finally make it to Oregon and feel disappointed that there aren’t any giant rabbits or whimsical cloud machines in the sky? Well, the answer is right there in the name:

If you liked the above short, you’ll also like that the “Only Slightly Exaggerated” brand extends to Travel Oregon’s site here, where you can explore the state in all of its animated, fantastical whimsy, with everything at least based on actual Oregon landmarks and attractions.





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