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Byredo IKEA Fragrance: Smell Like IKEA (Video)
Have you ever wanted to smell like an IKEA store? Do you ever find yourself furtively sniffing your IKEA furniture in an attempt to inhale its essence? Do you just enjoy the flavor of Swedish meatballs? Good news: Indie fragsmiths Byredo are collaborating with IKEA – although admittedly, it’s not known if the Byredo IKEA fragrance will actually contain any olfactory of meatball.
In fact, no one not involved with the project itself knows what the Byredo IKEA fragrance will smell like (outside of a reference to cinnamon buns in the press release), but Byredo founder Ben Gorham explained his goal with the fragrance this way:
“We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong.”
You can read that press release right here, or for a quicker glimpse at the upcoming Byredo IKEA fragrance, just check out the teaser below.