‘The No Contest Taste Test’: Shaq Helps Krispy Kreme Test Coffee (Video)

by: Joseph On  Thursday, February 16, 2017

The No Contest Taste Test

Food brands are always trotting out supposedly objective taste tests that tout their products’ superior flavors over that of other brands’. Krispy Kreme has now officially done away with this tissue-thin layer of objectivity with what they call The No Contest Taste Test, and they got Shaq to help them do it.

As you’ll see, participants in The No Contest Taste Test are greeted by Shaq as soon as they enter the room. Shaq hands them a cup of coffee, then asks their thoughts on it. So far so good, but when Shaq hands over the second cup of coffee accompanied by a Krispy Kreme doughnut, it’s clear that there is a right and wrong answer for this taste test.

Putting aside its value as a scientific experiment, The No Contest Taste Test is worth watching for the entertainment value provided by Shaq. And for more info on Krispy Kreme’s new coffee formula, head over to its official site here.