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‘M&M’S x Visionaire x KAWS – A Virtual Reality Experience’ (Video)
The iconic chocolate candy M&M’s turned 75 this year, and to celebrate the Mars, Incorporated candy company enlisted New York artist KAWS and creative studio Visionaire for a virtual reality installation at the New York Public Library over the weekend. But if you weren’t able to attend, you can now experience M&M’S x Visionaire x KAWS – A Virtual Reality Experience for yourself in the comfort of your own home.
M&M’S x Visionaire x KAWS – A Virtual Reality Experience is a bit more surreal and bizarre than you might expect an animated M&M’s tribute to be, with far more than just the usual imagery of swirling chocolate and brightly colored candy shells. Instead, you pretty much have to see it for yourself, and it’s worth a look even if you don’t have a fully-equipped VR rig to enjoy it with:
If that’s got you craving M&M’s – and why wouldn’t it? – you can do your waistline a favor and take a look at the candy’s official YouTube channel here instead of heading over to 7-Eleven for a candy-coated lunch break. Then again, you can also do both.