“Break Free”: New adidas Commercial Showcases Nursing Home Victory (Video)

by: Joseph On  Tuesday, January 10, 2017

Break Free

We’re all familiar with the tropes of the serious sneaker commercial.  The athlete sitting on a locker room bench, contemplating his fate. The slow return to triumph thanks to a new pair of sneakers. The adulation, the fame, the victory. A new ad/fan film for adidas called “Break Free” flips this overly familiar script by setting it inside a nursing home, and it works pretty darn well.

“Break Free” isn’t about some new model sneaker, but instead the spirit of a pair of shoes we might have thrown away or assumed we’ve gotten too old for. And incredibly, it’s the work of film student Eugen Merher, who we almost certainly will see more interesting things from in the future.

For now, you can watch “Break Free” below. I’m a little unclear on whether it’s an official advertisement or not, but in the meantime, you can check out more of Merher’s work on YouTube right here.