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‘Alien: Covenant’ Gets Cool New Poster
Back in 1979, Alien came bursting into theaters with an advertising tagline that became one of the most iconic (and frequently parodied) of all time: “In Space, No One Can Hear You Scream.” The upcoming sequel in the long-running franchise, Alien: Covenant, now has a distinctive tagline of its own, albeit a much simpler one: “Run.”
“Run” is a good tagline for Alien: Covenant because it offsets the ponderousness of the movie’s title itself, and also because it has a kind of implicit dual meaning—not only should you run from a xenomorph should you encounter one, but you should also “run” to the theater to see the movie as soon as it comes out.
That happens in May of next year, so keep your eyes and ears open for more on Alien: Covenant between now and then. You can see the new poster in full below, and for more you can check out the movie’s elaborate fan site right here.